Yesterday I wrote about Apple’s first iPhone 5S commercial and how it didn’t seem all that ‘Apple’-like to me. Along comes this ad, and everything changes. This is an Apple ad – full of confidence, perhaps a little smug, but caring and reassuring. It’s telling you that no matter what others tell you, the iPad is the device to buy.
After advertising the iPhone 5C heavily Apple’s turned its attention to its more expensive brother, the 5S, with a fantastic TV spot that places all of the gold iPhone 5S. The ad’s eye catching, catchy, and definitely interesting – but is it memorable?
Here’s the thing: Apple commercials are typically ‘Apple’ in their aesthetics, message, and musical choice. This commercial just isn’t it. Hell something along these lines has already been done by Verizon when they were advertising the LG Chocolate way back, and the song isn’t unique to tech commercials either.
The really surprising thing is the popularity of the 5S over the 5C. I’d have thought people would go for something “new” and “different”, but despite the price the 5S seems to be iPhone of choice.
Stepping into the exhibition space, one is greeted by two different exhibits – a collection of classic vintage computers to the left, and a collection of vintage radios to the right. The large room smells musty, like an old museum. It’s not really an annoying smell but it is distinctive.
A trio of vintage computers greet the visitor, their gleaming CRT screens harking back to an era where “portable” PCs where the size of a large suitcase, screens were monochrome, and GUIs hadn’t been thought of yet. The aluminium and plastic exteriors looked premium and expensive, these weren’t run of the mill PCs. I knew I was in the right place, and I loved it.
This evening I visited a small exhibition at the Birkirkara Civic Centre about how technology as advanced over the years and as I spoke to the exhibitors I was stunned by just how far we’ve come.
In the summer of 2010 I bought an HP DM3 laptop with a retail price of nearly €1,000. My Nexus 4, which is sold for a third of that these days, outclasses it in almost every single way. Seriously! The DM3 had a 1.2GHz Intel dual core CPU – the Nexus 4 has a quad core 1.5GHz Snapdragon chip. Both have 2GB of RAM. The Nexus 4 has far better graphics than the DM3 – and has better battery life. The DM3’s screen had a slightly higher resolution at 1366*768 but even that’s been outclassed by this year’s Android flagships.
Did all of this really happen over the course of 4 years? Wow.
A few days ago my N56VZ‘s touchpad went berserk. Scrolling was laggy and gestures either wouldn’t register at all or would register late. Sure I was using a bluetooth mouse so it wasn’t that big a problem – but what was I going to do when I had to take it with me to University?
A simple restart wouldn’t fix it. I uninstalled and reinstalled the drivers. I prayed and made a sacrifice to the sun god Ra. All to no avail. However…
Unplug your notebook – and crash it. Hold the power button down to force it to shut down, wait a couple of seconds, then boot it up again. The laptop will restore the old settings (those that worked) well and all will be good. It’s really weird and I don’t know why this doesn’t happen after an ordinary restart but there you go!