Instagram has just realised another 3 new filters. Now while this is exciting and all, it does show something much bigger. The filter culture is booming, Instagram was the first to successfully make it main stream, however till the last release that came out back in December with five filters, it had been nearly 2 years since any filters were added from the original launch filters. We apparently won’t be seeing extended gaps like that any longer.
Instagram has seen the likes of VSCO Cam steal the thunder, and it once again is trying to become the one stop shop for anything photo from editing to sharing.
The new filters are following the trend of being subtle, a far cry from the ‘bombastic’ original filters. The filters include Lark, which “desaturates reds while punching up blues and greens” for landscapes; Reyes, which is meant to add a washed out, vintage look to photos; and Juno, which “tints cool tones green while making warm tones pop and whites glow” and is targeted at portraits.
Its new releases are apparently working for Instagram with the two filters released in December, Ludwig and Crema, now being Instagram’s most popular.