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Tag: Android Wear

The Apple Watch Vs… Everyone Else

The Apple Watch Vs… Everyone Else

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My first experience with a smartphone was my uncle’s Sony Ericsson. It was a handsome device with a pretty large resistive touchscreen, a flip-down numeric keypad, and a stylus. The interface was tiny and complicated, requiring precise presses with a stylus. It was thick and bulky and capable, if slightly impractical.

Then the iPhone came along. I, as a schoolboy, mocked it. But now its influence is hard to ignore – it completely revolutionised the mobile landscape. Capacitive touchscreens were now a thing. The industry slowly started to move away from focusing on specifications and started to care about user experience – those that didn’t are either dead or dying (think Nokia or Blackberry).

Apple did the same for tablet with the iPad, and had done the same before the iPhone with the iPod. So as smartwatches finally became a thing people waited with bated breath for Apple’s version. This is it. But is it the revelation the smartwatch market was waiting for?

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Android Wear is different, not the same.

Android Wear is different, not the same.

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Naturally with the release of Apple Watch upon us, you’d expect Android to ramp up their marketing. And they did just that in their latest cheeky commercial which was debuted at SXSW Interactive. Quick sidenote, before I start rambling. This ad was directed by Alexei Tylevich and produced by the gifted creatives over at Droga5.

Choreography was the dish of the day, as a host of talented artists danced away to the beat of Shamri’s On The Regular. Other than the dance moves, which I’ll never be able to do in my lifetime, the other important part was the diversity of the products. Not one watch was the same in terms of form factor or design amongst the host of aspects involved.

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Vector Luna and Meridian have an LCD Screen, 30 Day Battery Life

Vector Luna and Meridian have an LCD Screen, 30 Day Battery Life

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For all the things smartwatches say they can do they can’t seem to last even a quarter as long as even the cheapest $10 digital watch. Pebble’s been on a roll with its week-long battery life (and even longer, the Pebble Time Steel can last a full 10 days), but a new player in town’s looking to change that.

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Motorola’s first 360 ads bring the class, style, and reality

Motorola’s first 360 ads bring the class, style, and reality

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All tech these days is advertised as yet another productivity tool. A serious tool for a serious man is what they all scream. Take Apple’s iPad commercials, for instance – this one in particular. Men and women are showing using their iPads to do good, to change the world.

The truth is most don’t use it for that, the truth is that most use it to take selfies, browse 9gag, and play Clash of Clans. That’s not exactly up there with discovering Penicillin, and Motorola knows it.

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