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Last Week Today: Hipster Doctors, Exploding Cars & All In Between

Last Week Today: Hipster Doctors, Exploding Cars & All In Between

LastWeekToday

Welcome to Last Week Today, a new segment for Techno-Speak, where we bring a quick summary of all the news stories we wrote about as well as some other interesting articles written throughout the week by some of our favourite websites.

Monday 6th April

Apple employees Get 50% discount on Apple watch. Read the full story here.

Drive interviews Ben Hsu, founder of www.japanesenostalgiccar.com, to discuss some awesome Japanese classic cars, as well as highlighting some of his favourite Japanese classics!

Tuesday 7th April

Good Ol’ American Luxury – Our highlights on Cadillac and Lincoln’s new flagships. Here is our American luxury story.

Derek Smith, creator of the original Top Gear, which was first broadcast on BBC Midlands in 1977, passed away at the age of 87. Rest in peace, creator of one of the finest motoring programmes the world has ever seen.

Huawei releases teaser video of their upcoming Ascend P8. Check out the story here.

Wednesday 8th April

Apple Watch reviews hit the internet in a big way!

Tesla debuts new entry level 70D Model S, with 514 bhp and a 240 mile range. The 70D replaces the previous entry level Model S, the 60,  adding an extra electric motor and a bigger 70kWh battery pack.  The new 70D will come at a $5,000 premium the Model S 60. Here is Autocar’s full story on the new entry-level Model S.

Thursday 9th April

 An Instagram for Doctors? Yes, now even your local GP can Valencia your verrucas and discuss with other medical professionals what the ideal treatment may be. #HipsterDoc. Check out how Emmanuel’s innocence was ruined here!

Aston Martin and Henrik Fisker have come to an agreement regarding the Thunderbolt concept, a redesigned version of the Aston Martin Vanquish. It was agreed that Mr.Fisker would not build the car and Aston Martin would not pursue legal action.  Here is the full story.

TheVerge reports that Google could be working on making Android Wear available on iOS. Click here to read more.

Friday 10th April

 The new Lexus RX, a car designed for people who would rather be doing something else other than driving, has been revealed at the New York Motor Show. Here is the link to check out this utterly boring and uninspiring Lexus.

Google has reportedly created a small team to work on battery development. Could this be the end of charging our phones everyday? Here is the full story on Google’s battery tech team.

Saturday 11th April

 Tinder and Budweiser team-up in new Ad campaign. Click here to check out Justin’s views on the Tinder- Budweiser Bromance!

Author of this article had hopes and dreams dashed after editor refused to use this image as headline. Expect editor to disappear tomorrow.

It could have been so beautiful.


It’s A Match! Tinder And Bud Light Team Up

It’s A Match! Tinder And Bud Light Team Up

tinder

The time has come where Tinder has launched its video advertising platform to start monetizing. All of us knew, that even though the concept was cringe-worthy and not really original, because there’s frankly too much already, Tinder’s ease of choice was what really made things interesting. Marketers must have been grinding their teeth day in day out to see when they could do once they could jump onto the Tinder train.

Recently, Tinder swiped right to  Bud Light’s request to market themselves on the infamous online dating app that everyone seems to have stories about. Following up on the successful ‘Up for Whatever’ ad which made its debut last year, Hugh Cullman, Bud Light’s director of marketing, tells AdWeek “There’s a lot of synergies between the Tinder audience and the audience we’re looking for”.

BudLight is trying to promote its #UpForWhatever campaign by posting a video ad that will appear to those aged 21 and over (don’t worry granny you’re invited too!). It will select 1000 people that have swiped right and those chosen will get to party for a weekend in BudLight’s fictional town of Whatever, USA with presumable ample supplies of one of America’s most unassuming beers.

Of course since this video advertising thing is a whole new space for Tinder to explore, both companies have collaborated to create custom video lengths over the course of the campaign for preliminary testing. The ‘interval’, if you want to call it that, is four to five swipes and then an ad, at the moment. However since this process is still in its earliest days, things will definitely be shaken up.

Now in my eyes, this is a good move for both companies. Tinder, being the new kid on the block, and BudLight just want to jump onto the social media bandwagon, even though the former has fared poorly in opinion as this collection of GIFs will tell you.

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Now, since I’m in Europe I couldn’t really get to be chosen to enjoy a booze so I’ll be settling for disappointment that comes with the swiping. But it’s not all doom and gloom!

Apart from Tinder’s first monetization effort, that being Tinder Plus, the video advertising push that’s being made is interesting for creatives within the marketing space. Even though these companies seem like an odd couple, expect Tinder to be experimenting and promoting their video services with some other wacky companies.