Android, despite it’s popularity, has little to now power as a brand. People know their phones run Android, but it’s Samsung’s Galaxy brand or Motorola’s Moto brand that really stands out. Google wants to change that.
With the rising popularity of Nexus as a consumer brand Google’s been using it as a stepping stone to bring Android into the public consciousness as a major brand – it will be Android first, Galaxy/Moto/HTC second. First, Google forced OEMs to include a standard ‘Powered by Android’ bootscreen, and alongside the Nexus 6 and Nexus 9 launched their “Be together, not the same” campaign showcasing Android users’ creations in the Androidify app.
This gigantic, 20 million pixel, LED billboard is the latest addition to Google’s campaign, dominating Times Square in New York. The billboard was built and is owned by Mitsubishi, and estimates claim Google is paying more than $2.5 million for four weeks. User-created Androidify figures appear on the 8 storey tall billboard, and an elevated stage lets passers by control figures with Kinect-like sensors.
Source: Android Central