Way back when, Microsoft tried to rebrand the browser you loved to hate as a platform that sucks less and the online leader of an emerging hipster regime. All the marketing budget that was spent on trying to bring Internet Explorer back to life seems to have gone down the drain as marketing chief Chris Capossela confirmed the inevitable. Microsoft has pulled the plug on one of it’s brainchildren paving the way for Project Spartan.
Why should you care?
Well, to be perfectly honest, we were kind of shocked even though we knew it was coming. It’s not like we’re deep into crisis mode and we don’t know what to do with our lives.
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Allow me to present to you your new Facebook News Feed: bigger pictures, bigger stories. With competitors moving towards “a more beautiful web*” Facebook’s design decisions make sense and the company’s borrowed heavily from it’s mobile apps to create a unified experience across all platforms.
Photos and albums are brought up front with posts displaying bigger, higher resolution images while articles have grown to include a greater summary of the content as well as including the publication’s logo. If more than one of your friends has shared the same article or link their profile icons will appear besides the post and hovering over these will show you what each friend said about the content posted.
The News Feed’s also been split into different feeds to keep you from drowning in a deluge of spam, annoying links, cat photos, and sloths. Categories are as follows:
- All Friends
I’m curious to see how all this will filter down to Facebook’s mobile apps. While the design may be the same, the UX is not, and the need for a cleaner and categorised news feed is far greater on the phone.
So the last question remaining is, when will I get it? From Facebook’s blog post on the matter:
We’ll be rolling out the new design slowly over the coming weeks on web and mobile. If you’d like to get it early, visit www.facebook.com/newsfeed and add yourself to the waiting list. These design updates will be available on your iPhone and iPad in the coming weeks and to Android soon after.
The official post on Facebook’s blog can be found here.
* Quoting Microsoft in an Internet Explorer commercial.